Our goal is to offer our customers great quality food at fair prices and, as a leading food retailer, we are committed to being ‘Best for food and health’.

Our approach is to inspire and help customers to eat a healthy, balanced diet by promoting healthy eating and active lifestyles. It’s also about making healthy, high-quality and tasty food easily available in our stores. But it’s about having clear and straightforward labelling that helps people make more informed choices. We were the first UK retailer to apply front-of-pack Multiple Traffic Light labelling in 2005 to all relevant products, making it easier for customers to make healthy choices at a glance. We recognise that customers consistently seek value for money which is why we focus on making healthy food affordable and inspiring customers to cook and ‘try something new’. Through our initiatives such as ‘Feed Your Family for a Fiver’ and the ‘Try Team’ we continue to help customers to cook on a budget and we encourage them to waste less food through initiatives such as ‘Love Your Leftovers’ and ‘Make the Most of your Roast’ tip cards.

Nutrition is a complex and ever-evolving science, which makes it especially important to test the scientific rigour of our thinking with experts in the field. This is why we set up a Nutrition Science Advisory Group three years ago which is made up of external health and nutrition experts who provide us with advice and guidance on nutrition and health.

“We welcome the approach of using an independent panel of experts for advice and guidance on nutrition and health. This supports a commitment to taking responsibilities on health seriously by approaching such issues with scientific rigour.”

Members of Sainsbury’s Nutrition Science Advisory Group